"Some of the music videos have captured the trophies of genres, like Tego Calderón's "Abayarde" and Daddy Yankee's "Gasolina," both essentials on any reggaetón playlist. Other visuals were works of activism - like Bad Bunny's "El Apagón - Aquí Vive Gente," the 22-minute music video and investigative short that shed light on the economic crisis that Puerto Ricans continued to face after Hurricane Maria."
"That changed when López Mari's superior, Sigfredo "Freddy" Bellaflores, heard his young son, Sigfredo Jr. - who would go on to produce for Bad Bunny - listening to Tego Calderón's music in the shower. The next day, Freddy came into the office and threw the Calderón CD at López Mari. " 'If you can reach that guy, we'll do a video for him for free,' " López Mari recalled Freddy telling him. And I'm like, OK, I'll get that guy."
Kacho López Mari has directed over 40 music videos and short films that capture iconic moments across modern Latin music. His visuals include genre-defining videos like Tego Calderón's "Abayarde" and Daddy Yankee's "Gasolina." He has also created activist work, notably Bad Bunny's "El Apagón - Aquí Vive Gente," a 22-minute music video and investigative short exposing Puerto Rico's economic crisis after Hurricane Maria. López Mari began by producing underground parties and commercials in Puerto Rico. A connection through Sigfredo "Freddy" Bellaflores led to a meeting with Tego Calderón's team and an early opportunity to choose a song for a video.
Read at Los Angeles Times
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