"Independent labels contribute 34% of global major-label revenue, yet the number of these indies is only 0.2% of all non-major labels. In other words, indie labels as a whole group are punching above their weight."
"Mulligan suggests a new category for them: Mid cap labels. In that way of sorting the record industry, the hierarchy would be: Major labels; Mid cap labels; Independent labels; Artists direct."
"Mulligan says this reorganization "reflects the fact that a one-size-fits-all label (pardon the pun) no longer works in today's highly diverse independent music market.""
Independent labels contribute 34% of global major-label revenue despite being only 0.2% of all non-major labels. This indicates that independent labels, as a group, generate disproportionately large revenue relative to their number. A proposed reorganization introduces a new category called “mid cap labels” between major labels and independent labels. The hierarchy would be major labels, mid cap labels, independent labels, and artists direct. The proposed change reflects that a single, one-size-fits-all label model no longer fits a highly diverse independent music market. The categorization aims to better match label scale and market behavior across different types of labels.
Read at RAIN News
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