"To receive the badge, artists must meet certain criteria. Spotify looks for an identifiable artist presence both on and off platform, like concert dates, merch, and linked social accounts on their artist profile."
"Spotify is prioritizing artists with active fan interest and notable contributions to music culture, rather than so-called 'functional music' creators - think algorithm-optimized background or focus playlists."
"We've designed this new verification program thoughtfully with listeners and artists in mind, and we'll continue to evolve this program over time."
Spotify is launching a 'Verified by Spotify' badge to help listeners distinguish authentic human artists from AI-generated music. To qualify, artists must have a recognizable presence on and off the platform, including concert dates and social media links. Consistent listener engagement over time is also required. The verification process will prioritize artists with active fan interest and significant contributions to music culture. The rollout will occur gradually, with over 99% of actively searched artists expected to be verified at launch.
Read at TechCrunch
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