"Take Hudl, which started out in 2006 as a platform to help players and coaches (of all levels, not just high school) review game footage for training purposes. Over time, the Nebraska-based company has expanded into public-facing content, like livestreamed games and highlight reels and even hardware in the form of a line of smart cameras that automatically track movement. All the school has to do is put the camera somewhere facing the field and turn it on."
"How 'bout them ad spots? Like so many other streaming services, Hudl encountered a huge increase in demand during the height of the COVID-19 pandemic. With more people avoiding crowds due to health concerns, investing in better ways to deliver games directly to fans seems like a no-brainer. To keep up with that demand, in 2022, Hudl acquired the livestreaming company BlueFrame and used that technology to launch its own platform called Hudl TV."
Autumn triggers nostalgia for later-season high school football games and long, cold matches. High school sports have been transformed by streaming video and associated advertising. Hudl began in 2006 as a platform for players and coaches to review game footage for training. The Nebraska-based company expanded into public-facing livestreams, highlight reels, and smart camera hardware that automatically tracks movement; schools only need to place and turn on the camera. Hudl is used by 20,000 high schools nationwide. Demand for streaming surged during the COVID-19 pandemic, prompting Hudl to acquire BlueFrame in 2022 and launch Hudl TV. Hudl TV offers monetization tools, including digital ticket sales and pay-per-view options.
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