"The Metropolitan Transportation Authority (MTA) recently unveiled a tribute to the late Saul Zabar-owner of the iconic Zabar's and widely regarded as the smoked fish king of the Upper West Side-along the platforms of the 79th Street 1 station, just a block away from the renowned deli, in the form of vinyl posters. The posters feature Zabar, who passed away last week at the age of 97, wearing his signature white Zabar's coat."
""This tribute is the MTA's way of honoring Saul, Zabar's, and this special family that I've known my entire life, at the 79 St station, where thousands of New Yorkers can be reminded every day of his impact," said MTA Chair and CEO Janno Lieber in an official statement. "The Upper West Side won't be the same without Saul, who helped a lot of businesses, not just his own, including the MTA.""
"Last year, Zabar's and the MTA jointly celebrated milestone anniversaries, the former's 90th and the latter's 120th. To mark the occasion, the deli offered New Yorkers a "commuter special" featuring a $1.20 bagel with schmear, a $2.90 bagel with schmear and coffee, and a $9.90 bagel with cream cheese and lox. Each order was wrapped in custom bagel- and subway-themed paper. A collector's item, if you ask us."
The MTA placed vinyl posters of Saul Zabar along platforms at the 79th Street 1 station, one block from Zabar's deli. Zabar, who died at 97, is shown wearing his signature white Zabar's coat. MTA Chair and CEO Janno Lieber called the posters a way to honor Zabar and his family and noted his impact on the Upper West Side and local businesses, including support for the MTA. The posters will remain "for the foreseeable future." Zabar's and the MTA previously collaborated on anniversary promotions that included a themed "commuter special" and custom wrapping.
Read at Time Out New York
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