Snag those viral $10 felt flowers by Cj Hendry at the artist's first permanent store

"The space reimagines the traditional florist from the ground up. Inside, guests will find walls lined with velvety stems in every color and shape, all crafted with Hendry's signature attention to detail. The flowers may be fake, but their emotional resonance is real. And look for a new exclusive plush flower to drop every day, offering up a reason to return over and over. Maybe this is your new daily latte?"

""Flowers are one of those universal things-people buy them for every occasion, from celebrations to apologies," Hendry said in an official statement. "But the sad part is they're gone in a few days. Flower Shop flips that idea on its head. These flowers never die, which makes them funny, a little cheeky, and-hopefully-the most fun gift you'll ever give." Open from 10am to 10pm, seven days a week, Flower Shop is perfectly timed for the holiday season rush."

Cj Hendry will open a brick-and-mortar Flower Shop at 172 Prince Street in Soho on November 10. The shop follows two years of sold-out Flower Market pop-ups and marks the artist's first permanent retail space. Walls will display felt, soft, sculptural blooms in a wide range of colors and shapes, each made with detailed craftsmanship. Each flower will cost $10, and a new exclusive plush flower will drop daily. The shop will be open 10am to 10pm, seven days a week, offering accessible, everlasting floral gifts timed for the holiday season.

Read at Time Out New York