"With generative AI, robotics, automation, and other technologies transforming how people do their jobs, corporate training has become more crucial. That said, company leaders shouldn't conduct any old form of training just to check it off the list. Evolving technologies mean corporate training must evolve, too. And that's why leaders should invest in video-based training by creating high-quality training videos that teach employees the skills, concepts, and workflows they need to thrive in the future workforce."
"While instructor-led classroom training remains a popular method for training employees, video-based training is increasingly used in the workplace. According to a Training Industry Report, 79% of companies use virtual classroom, webcasting, or video broadcasting technologies when training employees. This investment aligns with how employees prefer to consume information. A Forrester Research study found that 75% of employees are more likely to watch a video than to read a document, email, or web article."
"A training video is a piece of video-based content that educates viewers on a specific topic. Organizations use training videos to improve their employees' existing skills and help them acquire new ones. This way, employees can perform their jobs more effectively and efficiently. Effective training videos also offer organizations the following benefits: High learner engagement and retention. Reduced training time. Cost savings. Standardized learning experiences. Accessible and repurposable learning content. Enhanced brand credibility."
The global labor market has shifted significantly due to generative AI, robotics, automation, and other technologies, increasing the importance of corporate training. Corporate training must adapt alongside technological change, and video-based training provides a scalable method for teaching skills, concepts, and workflows. Training videos educate viewers on specific topics, improve existing skills, and help employees acquire new abilities so they can perform jobs more effectively and efficiently. Video-based formats are increasingly used in workplaces, with 79% of companies employing virtual classrooms or broadcasting and 75% of employees preferring video over written content, delivering engagement, efficiency, and cost benefits.
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