"Instead of spreading my budget thin every single month, I save my dollars for when customers are truly ready to say yes. When those high-demand times roll in, I go all in and catch that amazing momentum. Continuous advertising does not always mean effective advertising. I think of my business like the ocean. It is full of big, powerful waves of demand that come and go."
"Every single year, I sit down with my favorite planner and look over my past sales. I pinpoint exactly when my busiest, most profitable months happen. I pay close attention to when phone calls and emails start rushing in. I track when people search for what I offer the most. These are my “money months.”"
"Your online presence is like a big, sparkling window to your store. Before anyone decides to buy, they're searching for you online - so make sure it looks good. Let me walk you through seven simple, fun steps to master seasonal advertising and see amazing results. You do not have to work around the clock or pile more tasks onto your to-do list to grow your income."
Marketing growth comes from doing the right actions at the right time rather than working nonstop or adding more tasks. Advertising should not stay constant throughout the year because demand rises and falls like waves. Budgeting should concentrate dollars during periods when customers are ready to buy. Past sales data can reveal the busiest and most profitable months by tracking when phone calls and emails increase. Search activity for offered services can also identify peak demand periods, called “money months.” An online presence functions like a store window, since potential buyers search online before deciding to purchase, so it should look strong and appealing.
Read at Entrepreneur
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