"Gen Z may not be the AI-native generation, but it's certainly the AI-pioneering one. From studying to shopping, LLMs and other AI-powered tools have transformed how young people navigate the digital (and real) world, and the changes keep emerging. As the Digital 2026: Global Overview Report shows, Gen Z navigates the digital world like no other generation that came before it. Here are three big takeaways from this industry-leading report that every PR professional needs to have a competitive advantage in the AI age."
"The data shows that interest in news clearly increases with age. However, Gen Z and younger Millennials are much more likely to pay for digital news than older generations. Additionally, though the majority of adult internet users across age groups have concerns about online misinformation, no group does more than women aged 16 to 24. This data speaks to a very real interest among young people in finding (and being loyal to) news sources that they can trust."
Gen Z leads rapid adoption of AI tools such as LLMs across studying, shopping, and daily activities, reshaping digital behavior. Younger users demonstrate a stronger willingness to pay for digital news, while women aged 16 to 24 show the highest concern about online misinformation. Influencers and other experts attract substantial followings among 16–24-year-olds, often outranking journalists, so identifying and vetting those figures with AI tools supports targeted outreach. The rise of instant AI summaries and standalone AI search engines heightens the value of reputable sources and increases the need to optimize for voice- and image-based search.
Read at PR Daily
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