"“His new startup, Boston-based Familiar Machines & Magic, has built a four-legged, pet-inspired robot meant to offer companionship, emotional support, and gentle nudges toward healthier routines.”"
"“The company also hired Hollywood screenwriters to create stories that define the Familiar's character and help train the AI model that powers the robot.”"
"“In the near term, Familiar Machines plans to market the robot to older adults who want some of the benefits of a pet without the responsibilities, as well as consumers looking to support their own well-being.”"
"“He sees physical AI creating two big markets: machines that do physical work, and machines that can connect with people.”"
A new home robot called the Familiar is designed to provide companionship, emotional support, and gentle nudges toward healthier routines. The robot is four-legged and pet-inspired, with a character shaped through Hollywood screenwriting and used to help train the AI that powers it. Familiar Machines plans to sell the robot next year at a price comparable to buying a pet, and it has raised $30 million from undisclosed investors while recruiting talent from iRobot, Boston Dynamics, and Disney. In the near term, marketing focuses on older adults who want pet benefits without responsibilities and on consumers seeking support for their own well-being. Over time, the company hopes to license its AI to other companies.
Read at www.businessinsider.com
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