"Take Pancho the diva: The 1-year-old English cream mini dachshund started his career early in the fame-hungry world of LA, and is now a celebrity with 148,000 followers on Instagram. "We created this personality of this dog that is a diva and a brat who loves the lavish, luxury lifestyle-but his poor little parents can't afford it," says his owner, Felix Levine, entrepreneur and host of the popular podcast Unlike Me."
"The content quickly evolved into vlogs with AI-powered voice-overs, where Pancho shared his spoiled rants at his parents. And the idea gained momentum: from Central Park to a European summer, Pancho's following snowballed-gaining 30,000 followers in just two weeks. Brands took notice. Pancho's first deal was with Five Below, followed by partnerships with Pet Life Unlimited, Target, Amazon, and even Kiehl's."
Pancho is a 1-year-old English cream mini dachshund who grew a 148,000-follower Instagram persona as a diva and brat who loves a lavish lifestyle. Owners Felix Levine and Serena Kerrigan developed the persona and produce vlogs with AI-powered voice-overs that feature Pancho's spoiled rants. The account gained rapid momentum—from Central Park outings to a European summer—adding 30,000 followers in two weeks. Brands responded with partnerships including Five Below, Pet Life Unlimited, Target, Amazon and Kiehl's, and Pancho endorses products from toys to gourmet snacks. Recent posts reached 24 million viewers and over 9 million engagements, generating six-figure revenue.
Read at Fast Company
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