Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts

"Acast was founded in 2014 and is the world's largest independent podcast company. A pioneer in the open podcast ecosystem, Acast's powerful podcast monetization marketplace delivers for creators and advertisers alike. Advertisers can efficiently target an engaged audience of listeners through dynamic ad insertion, while podcasters are given access to a range of monetization opportunities - including paid subscriptions through Acast+ - and the necessary tools to expand their listener base."

"If you listen to a podcast hosted with Acast and hear an ad, it's Acast delivering that audio behind the scenes - and sharing revenue with the podcaster. The company has a global footprint across 12 countries and, during 2020, had approximately three billion listens on Acast-connected podcasts. Today, Acast hosts 40,000 shows. Acast's headquarters are located in Stockholm, Sweden and the Company has nine local subsidiaries in the UK, US, Australia, Norway, France, Germany, Ireland, Mexico and Canada."

"In recent years, Acast has undergone an expansion with continued strong growth, with net sales increasing from SEK 180 million in 2018 to SEK 1.026 billion in 2021 - representing 73% growth versus 2020. As a result of Acast's recent growth initiatives, the number of annual listens grew from approximately 1 billion (2018) to 3.75 billion (2021). In the fourth quarter of 2021, Acast had 1.09 billion listens."

"Acast, the world's largest independent podcast company, has developed a new self-serve advertising platform to enable brands of any size and budget to reach the highly engaged audiences across the more than 88,000 podcasts within the Acast Marketplace. This new platform is a major step in democratizing the global podcast advertising industry as it allows advertisers to start their podcast advertising journey fo"

Acast, founded in 2014, operates as the world’s largest independent podcast company and a pioneer in an open podcast ecosystem. It runs a podcast monetization marketplace that supports advertisers and podcasters. Advertisers can target engaged listeners using dynamic ad insertion, while podcasters gain monetization options including paid subscriptions through Acast+. When listeners hear ads in Acast-hosted podcasts, Acast delivers the audio behind the scenes and shares revenue with podcasters. The company has a global footprint across 12 countries, hosts 40,000 shows, and reported billions of listens on Acast-connected podcasts. Net sales rose from SEK 180 million in 2018 to SEK 1.026 billion in 2021, alongside listen growth. Acast has developed a new self-serve advertising platform for brands of any size and budget to reach audiences across the Acast Marketplace.

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