""The overall attention that audio is getting is phenomenal. AI is playing a big part of that. The trust of your podcast host, your radio host, is really what's rising to the top.""
""Audio's full potential won't be realized until all of broadcast is fully integrated into the digital ecosystem.""
""Many ad tech vendors are trying desperately to help figure out audio due to the untapped potential as audience growth outpaces advertiser demand.""
Spotify invested $1 billion in its podcast business, while YouTube remains the top podcast platform. Industry leaders note a shift towards audio advertising, driven by audience growth and AI. However, audio's potential is limited by fragmented inventory and complex ad buying processes. The digital audio market reached $8.4 billion, with podcast advertising at $2.9 billion. Despite challenges, companies like iHeart and Audacy are restructuring to adapt to the evolving landscape, indicating a significant transformation in the audio industry.
Read at Axios
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