"Filed Wednesday by Attorney General Ken Paxton in Collin County District Court, the lawsuit alleges Netflix falsely portrayed itself as a privacy-focused alternative to advertising-driven tech companies while secretly harvesting detailed behavioral data. Texas is seeking unspecified civil penalties, consumer restitution and temporary and permanent injunctions against Netflix."
"The petition claims Netflix built sophisticated pipelines capable of logging billions of user "events" daily, including what they watch, search for, pause, rewind and abandon, along with device and location information. The state alleges the company used that information to train algorithms and later support a rapidly expanding advertising business."
"Texas also accuses Netflix of misleading parents about children's profiles. The lawsuit says Netflix marketed kids profiles as safe, segregated spaces for children while still collecting detailed behavioral information from minors."
"According to the petition, Netflix's autoplay features and recommendation systems were intentionally designed to encourage binge-watching and maximize engagement, especially among children. The petition describes autoplay as a "dark pattern" engineered to keep u"
Texas sued Netflix alleging misleading privacy claims and undisclosed behavioral data collection. The lawsuit alleges Netflix portrayed itself as an alternative to ad-driven companies while secretly harvesting detailed viewing and device-related information. Texas claims Netflix collects billions of daily user events, including viewing actions and search behavior, and uses the data to train algorithms and support an expanding advertising business. The lawsuit also alleges Netflix misled parents about children’s profiles by marketing them as safe and segregated while still collecting detailed behavioral information from minors. Texas further alleges autoplay and recommendation systems were designed to encourage binge-watching and increase engagement, including through dark patterns targeting children.
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