"Filed in Collin County District Court on May 11, the case alleges that Netflix violated the Texas Deceptive Trade Practices Act by engaging in what the state described as large-scale "surveillance" of Texans."
"The lawsuit claims Netflix built a sophisticated data-tracking system that logs enormous amounts of user behavior, including clicks, pauses, watch history, and search activity, while failing to fully explain how that information was being used. According to the complaint, Netflix processes more than 10 million user events per second and collects roughly five petabytes of behavioral data daily."
"Texas also alleges that the company shared or integrated user data with major advertising and data-tech platforms, including Google Display & Video 360, The Trade Desk, Experian, and Acxiom. The case arrives as streaming companies across the industry continue to expand ad-supported subscription tiers and lean more heavily on audience analytics."
"The lawsuit points to comments from former CEO Reed Hastings, who said in a 2020 earnings call that the company was not interested in "all that controversy around advertising." Texas argues that the company changed course without being fully transparent about how much user information it was collecting behind the scenes."
Texas Attorney General Ken Paxton filed a lawsuit against Netflix in Collin County District Court on May 11. The case alleges violations of the Texas Deceptive Trade Practices Act through large-scale “surveillance” of Texans. The complaint claims Netflix collects extensive behavioral data, including clicks, pauses, watch history, and search activity, without fully explaining how the information is used. It alleges Netflix processes more than 10 million user events per second and collects about five petabytes of behavioral data daily. The lawsuit also claims Netflix shared or integrated user data with advertising and data platforms such as Google Display & Video 360, The Trade Desk, Experian, and Acxiom. It further alleges features like autoplay are designed to keep viewers, especially kids, watching.
Read at Complex
Unable to calculate read time
Collection
[
|
...
]