The Framework Secret That Gets Speakers Paid Big Money

"The best speakers have the best frameworks. Frameworks! It's not sexy, and it's not what people dream of building when they aspire to speak publicly. But it is the cornerstone of memorable teaching - not just in speaking, but in writing books, teaching courses, and any other space in which you're positioning yourself as an authority. Bottom line: If you want to be paid for your ideas, you must understand frameworks."

"So, what's a framework? It's a comprehensive concept, broken down into useful and memorable steps. You've seen plenty of them. Ben Nemtin is a sought-after speaker who teaches a framework called "5 Steps to Make the Impossible Possible." The steps are: write down your dream, talk about your dreams, persist, take moonshots, and give."

"And I have my own framework, designed to increase emotional processing speeds and change adoption rates, which I call Change Enthusiasm. I even trademarked the phrase. And it consists of three steps: the signal, the opportunity, and the choice. Why is this important? To start, let's look at what happens when speakers don't have a framework: They get on stage and say a lot of stuff."

"Good stories. Fun jokes. A mishmash of ideas. But it feels like a big soup - and days later, nobody in the audience remembers what the speaker said. Which means nobody is repeating their ideas to others. Which means the speaker was forgotten and won't get booked again."

Great speakers distinguish themselves through strong frameworks rather than only energy, storytelling, or emotion. A framework is a comprehensive concept broken into useful, memorable steps. Frameworks support teaching across speaking, writing, and courses by making ideas easier to remember and repeat. Without a framework, presentations can become a mix of stories, jokes, and ideas that audiences cannot recall later. When audiences cannot remember or repeat the ideas, the speaker is forgotten and is less likely to be booked again. Examples include a five-step approach to making the impossible possible, a five-part connection model, and a three-step change framework focused on signal, opportunity, and choice.

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