"One thing we learned from Covid is how important it is that messages from health authorities and governments are clear and aligned, said Simon Williams, a behavioural scientist and public health researcher at Swansea University. When people receive conflicting, unclear or mixed messages about health advice, such as when to wear masks, this can be confusing for people and can undermine the messages. Mixed messages could also prompt alert fatigue where the public ultimately get confused by, or switched off from health advisories."
"An NHS leader who said people with flu symptoms must wear a face mask in public risks causing confusion among the public over official guidance on how to fight the virus, health experts have warned. The number of people in hospital with flu in England is at a record level for this time of year. At least six hospitals across the UK have told patients to stay away due to a surge in flu cases sweeping the country this week."
Hospital admissions for flu in England have reached record levels for this time of year, and at least six hospitals have told patients to stay away amid a surge. Daniel Elkeles, chief executive of NHS Providers, said people who are coughing and sneezing but well enough to work must wear masks in public spaces, including on public transport. Health experts warned that stronger language could create confusion and undermine public confidence in official guidance from bodies such as the UK Health Security Agency, which advises people should consider wearing masks. Experts said clear, aligned messaging matters to avoid alert fatigue and misinformation.
Read at www.theguardian.com
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