"Trust & Will has helped more than 1 million families create estate plans through its digital platform, providing a solution to avoid the lengthy probate process that can create friction for loved ones."
"Top-performing agents often build relationships with entire families, positioning themselves to assist during future property transfers or inheritance situations, which can be meaningful if they invest in post-transaction relationships."
"Barbo projected that the number of deaths in the U.S. could rise significantly over the next decade, emphasizing the importance of understanding how much business is lost when borrowers die and the need for firms to connect with heirs."
"Fifth Third Bank offers free wills to retail banking customers as part of its customer retention strategy, showcasing how partnerships with financial institutions can enhance service offerings."
Trust & Will offers online wills and trusts across all 50 states, assisting over 1 million families in creating estate plans. The company was inspired by personal experiences with probate complications. Housing professionals are encouraged to maintain long-term relationships with clients, which can be beneficial during property transfers or inheritance situations. Demographic trends indicate an increase in wealth transfers as baby boomers age, prompting lenders to consider their relationships with heirs. Partnerships with banks and financial advisers enhance customer retention strategies, exemplified by Fifth Third Bank's offering of free wills to customers.
Read at www.housingwire.com
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