How Captions turned busy real estate agents into AI video creators

"More recently, we launched this product around property tours. So this was just about a couple of weeks ago where we wanted to see whether people will be more willing to create actual property tours through AI-augmented technology. Obviously a big issue there is, you don't want to misrepresent the property. You don't want AI to come up with something that isn't there."

"We had make a lot of effort to figure out, how do we make a video that's very representative of what the property actually is while also elevating the production, so it looks better than what you might be able to record on your iPhone? And it needs to look professionally produced with amazing camera movement, great transitions and stuff like that."

"I think it's because a lot of real estate agents are trying to be seen, right? They're trying to be seen everywhere and that's a big part of how they're selling. One Captions user shared their experience with HousingWire. I was competing with an agent who has 30% of t"

Real estate agents initially used captions for market updates and social media engagement to keep audiences informed about neighborhood trends. The Captions app recently launched AI-augmented property tour technology to help agents create professional-quality videos. A primary concern is preventing misrepresentation of properties through AI generation. The solution balances elevated production quality with authentic property representation, delivering professionally produced videos with advanced camera movement and transitions that exceed typical smartphone recording capabilities. Real estate became the app's largest user segment from inception, driven by agents' need for visibility across multiple platforms as a core sales strategy.

Read at www.housingwire.com