"In a statement issued on Tuesday, NAR said that when it comes to enforcement, each MLS is individually responsible for conducting its own assessment of technologies that use and display MLS data. This includes considering known public information and determining whether the MLS needs more information from the parties involved or otherwise as part of its evaluation assessment, the statement reads."
"According to NAR, in order to determine if Zillow's ChatGPT integration complies with IDX policy, MLSs should consider things such as whether MLS data is being transmitted to an unauthorized party, if the displaying Participant maintains control' over their display, and if the display fulfills the disclosure and display requirements outlined in local IDX rules. NAR noted that the display of MLS data on mobile apps is permitted under the existing IDX policy,"
Each MLS is individually responsible for assessing technologies that use and display MLS data, including considering known public information and requesting additional information from involved parties when needed. MLSs should evaluate whether MLS data is transmitted to unauthorized parties, whether the displaying participant maintains control over their display, and whether displays meet local IDX disclosure and display requirements. Displaying MLS data on mobile apps is permitted under existing IDX policy, and the Zillow-ChatGPT integration has been likened to typical mobile app development. Innovation like AI can enhance listing exposure and property search if used in compliance with MLS rules and data licenses.
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