"NAR conducted the survey in July of 2025, inviting a random sample of 49,233 active Realtors to participate. The trade group received 1,241 usable responses to its survey. When it comes to using AI, 20% of respondents said they use AI tools daily, 22% weekly, 27% a few times a month, and 32% have not yet used AI in their business."
"The most common AI tool used by respondents was ChatGPT (58%), followed by Gemini (20%) and Copilot (15%). Additionally, 21% of agents reported using a CRM with AI-powered insights, 7% reported using Chatbots for lead capture of client communication, and 1% reported using digital twins. Despite all of the talk surrounding the benefits of using AI, just 17% of respondents said that AI has had a significant positive impact on business, while 33% reported a moderately positive impact and 46% reported no noticeable impact."
"While AI seems to have taken off, cryptocurrency is not as common in the world of real estate. Just 25% of NAR members surveyed have either invested in or plan to invest in crypto, while 9% of clients have asked about using cryptocurrency in a transaction. When it comes to lead generation, social media continues to produce the highest number of quality leads at 39% of respondents."
The survey invited 49,233 active Realtors in July 2025 and produced 1,241 usable responses. AI usage among respondents shows 20% daily, 22% weekly, 27% a few times a month, and 32% not yet using AI. Top AI tools were ChatGPT (58%), Gemini (20%), and Copilot (15%). Adoption specifics include 21% using CRMs with AI insights, 7% using chatbots, and 1% using digital twins. Reported business impact was 17% significant positive, 33% moderately positive, 46% no noticeable impact, and 4% negative. Cryptocurrency interest and client inquiries remain limited. Social media led as the top source of quality leads at 39%.
Read at www.housingwire.com
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