"Listing platforms haven't really changed in 20 years, says Eric Benaim, Klipster's co-founder and 24-year real estate vet. When I started in real estate, you listed on Craigslist or NewYorkTimes.com. Then StreetEasy, Apartments.com, Zillow, and Trulia came along but their basic format hasn't evolved since. What has changed is consumer behavior. Today, nearly 75% of home shoppers are Millennials and Gen Z, who are comfortable making major life decisions through digital platforms."
"Benaim and co-founder Arlinda Dine noticed another trend: real estate professionals were increasingly generating leads through social media rather than traditional listing sites. Agents were posting video tours on social platforms before anywhere else, and developers were actively courting social media-savvy agents to create content about their properties. Then the idea was born: create a platform that would transform the home-hunting journey from discovery to lease signing into a seamless social experience. First, they did market research, including focus groups with hundreds of agents at major brokerages like Corcoran, Brown Harris Stevens, and others."
Klipster launched an app that applies short-form social video and live features to New York City real estate. The co-founders draw on decades of NYC real estate experience and observed that listing platforms have remained largely unchanged for 20 years while consumer behavior shifted toward Millennials and Gen Z. Agents and developers increasingly generate leads via social media through video tours. Klipster aims to convert discovery through lease signing into a social experience. The team conducted market research and focus groups with hundreds of agents and studied successful social-commerce models like Whatnot and live social strategies.
Read at www.amny.com
Unable to calculate read time
Collection
[
|
...
]