"As you're hunting through real estate listings for a new home in Franklin, Tennessee, you come across a vertical video showing off expansive rooms featuring a four-poster bed, a fully stocked wine cellar, and a soaking tub. In the corner of the video, a smiling real estate agent narrates the walk-through of your dream home in a soothing tone. It looks perfect-maybe a little too perfect."
"It looks perfect-maybe a little too perfect. The catch? Everything in the video is AI-generated. The real property is completely empty, and the luxury furniture is a product of virtual staging. The realtor's voice-over and expressions were born from text prompts. Even the camera's slow pan over each room is orchestrated by AI, because there was no actual video camera involved."
"Any real estate agent can create "exactly that, at home, in minutes," says Alok Gupta, a former product manager at Facebook and software engineer at Snapchat who cofounded AutoReel, an app that allows realtors to turn images from their property listings into videos. He said that between 500 and 1,000 new listing videos are being created with AutoReel every day, with realtors across the US and even in New Zealand and India using the technology to market thousands of properties."
AI tools can fabricate full property walkthroughs that present furnished, luxury interiors while the actual homes remain empty. Virtual staging populates photos with high-end furniture and decor, generative models synthesize agent voiceovers and facial expressions, and AI can simulate camera pans where no video existed. Platforms like AutoReel convert listing images into videos at scale, producing hundreds to thousands of new listing videos daily across multiple countries. Real estate professionals are rapidly adopting these capabilities, increasing marketing reach and speed while introducing risks of misleading depictions, visual hallucinations, and challenges to authenticity and consumer trust.
Read at WIRED
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