"According to the new policy, a consumer's data is agent-only data if the consumer is not a Zillow Group user and if the data was only uploaded into the Zillow Group system by an agent using Follow Up Boss. However, if the consumer has an account with Zillow Group and the account information matches information in an agent's Follow Up Boss account, then that consumer's data is mutual customer data."
"Critics of the new privacy policy claim that this means that if a client is a mutual customer, Zillow may contact them directly to facilitate communications and engagement, assist them in their homebuying journey, or help ensure they are gaining access to appropriate services. In the past, Jared James, a real estate coach said that the understanding was that Zillow would not contact any of your clients from your Follow Up Boss account directly, but he feels the new policy changes that understanding."
"They've gone as far to say that they are able to follow up with your leads. If they are in your system, they can follow up with your leads if they don't feel that you are doing it in the appropriate manner. If agents are uncomfortable with this change, James is suggesting agents switch CRMs and he is not the only one feeling this way."
The policy defines agent-only customer data as consumer information uploaded into Zillow Group systems by an agent using Follow Up Boss where the consumer is not a Zillow Group user. The policy defines mutual customer data when a consumer has a Zillow account and account details match an agent's Follow Up Boss record. Critics warn that mutual customer classification could permit Zillow to contact clients directly to facilitate communications, assist in homebuying, or ensure access to services. Real estate coaches express concern, saying Zillow could follow up on agents' leads and suggesting agents consider switching CRMs. Some call the change highly aggressive.
Read at www.housingwire.com
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