"When we gather 'round the proverbial fire and exchange our online dating war stories, we're usually talking about the usual suspects: Tinder, Bumble, Hinge, Grindr, and sometimes more niche apps like Lex. But ever since Facebook Dating launched in 2019, I'm not sure I have ever heard a tale that began there - I know more people who met in Facebook meme groups than on the actual Facebook Dating product."
"Turns out my anecdotal data may be wrong - because people actually do use Facebook Dating! Meta shared user metrics for the first time on Monday, revealing that Facebook Dating has 21.5 million daily active users (DAUs) across 52 countries. Facebook Dating is a feature within Facebook, rather than a standalone app, and Facebook puts its dating product front and center in the main bottom navigation bar on the app."
Facebook Dating has 21.5 million daily active users across 52 countries. The feature is integrated inside the main Facebook app rather than offered as a standalone application and is placed in the main bottom navigation bar. The platform reports 1.77 million U.S. users aged 18–29, showing rising adoption among younger people compared with competitors. Sensor Tower estimates put Tinder, Hinge, Bumble, and Grindr at roughly 7.3 million, 4.4 million, 3.6 million, and 2.2 million U.S. active users respectively. Daily conversations in the 18–29 demographic on Facebook Dating rose 24% last year. Facebook Dating does not require paid features to access top matches, contrasting with competitors that gate premium matching tools behind subscriptions.
Read at TechCrunch
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