"La Cocina Street Food Festival in China Basin celebrates the 20th anniversary of the food incubator that launched in the Mission District in 2005. More than 25 businesses that came out of La Cocina will be offering meals, including Minnie Bell's Soul Movement, which specializes in fried chicken. "La Cocina helped me with every aspect of learning the business, from starting with a vision board to designing a business plan, recipe development and teaching me how to operate in a commercial kitchen," said Minnie Bell's founder Fernay McPherson."
"La Cocina's cautious approach has proved successful; 70% of the food businesses that went through the program were still open 10 years later. Compare that to the overall survival rate for restaurants, where 80% close within five years. "It's like easy to forget that it wasn't like they just didn't open that restaurant and get the award. They've had all these years of cooking, prepping, selling, working in a shared kitchen, doing catering jobs and hustling for years to grow your brand," said Leticia Landa, La Cocina's executive director."
La Cocina Street Food Festival returns to China Basin after a five-year absence to mark the 20th anniversary of the incubator launched in the Mission District in 2005. More than 25 businesses that graduated from La Cocina will serve meals, including Minnie Bell's Soul Movement, known for fried chicken. La Cocina provides training in business planning, recipe development and commercial kitchen operations, supporting vendors from vision to operation. Approximately 70% of incubated food businesses remain open after ten years, compared with high overall restaurant failure rates. The incubator primarily serves immigrant women and women of color and helps build sustainable culinary businesses.
Read at ABC7 San Francisco
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