"Calbee will temporarily convert its colorful packaging to grayscale, for 14 product variants of their Potato Chips, Kappa Ebisen, and Frugra snacks. Buyers can expect to see the newly introduced temporary packaging starting the week of May 25."
"Calbee will continue to respond flexibly and promptly to changes in its operating environment, including geopolitical risks, and remains committed to maintaining a stable supply of safe, high‑quality products. We ask for your understanding and continued support."
"The measure is a response to "supply instability affecting certain raw materials amid ongoing tensions in the Middle East," the company said. "This measure is intended to help maintain a stable supply of products.""
""Adequate supplies of the naphtha ink ingredient have been secured for important functions in Japan. We are working with major corporations to ensure naphtha is imported by routes other than through the strait of Hormuz," Japanese government spokesperson Kei Sato told reporters on Tuesday."
Calbee, a Tokyo-based snack maker, will temporarily convert the packaging of 14 product variants to grayscale. The change applies to Potato Chips, Kappa Ebisen, and Frugra snacks. The company expects the monochrome packaging to appear starting the week of May 25. The decision responds to supply instability affecting certain raw materials amid ongoing tensions in the Middle East. Reports link the disruption to naphtha, a crude oil derivative used for packaging and printer ink, with Japan importing about 40% of its naphtha needs from the Middle East. Japanese officials say adequate naphtha supplies have been secured and that imports will be routed away from the Strait of Hormuz through alternative channels.
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