"“Most fish is not government-inspected, but all McDonald's fish is.” He then holds up a white packing box to the camera, highlighting the Department of Commerce's “packed under federal inspection” stamp on the bottom."
"“And it's all prime white filet - no fish cakes, not ground up, not mixed with other fish.” He finishes with the bold statement: “The best-selling fish sandwich in America.” While we can't quite fact-check the “best-selling” claim, the commercial really was ahead of its time selling the idea of transparency and real ingredients."
"“The best-selling fish sandwich in America.” While we can't quite fact-check the “best-selling” claim, the commercial really was ahead of its time, selling the idea of transparency and real ingredients. The ad is certainly in contrast to the 1970s Big Mac jingle, which makes you wonder if the Golden Arches was influenced by the burgeoning natural foods movement."
"The history of the Filet-O-Fish is well-known to die-hard fans, and since it was first introduced during the Lenten season for Catholics, it could have very well stayed a limited-time offering. Instead, it was so popular that it became a permanent fixture, with a few tweaks. The original Filet-O-Fish was actually made with a pricier fish, halibut, before being s"
A 1977 McDonald’s commercial promoted the Filet-O-Fish as “real fish” that was government-inspected. A worker stated that most fish is not government-inspected, but all McDonald’s fish is, and showed a white packing box with a “packed under federal inspection” stamp. The worker emphasized that the sandwich uses prime white filet with no fish cakes, no ground fish, and no mixing with other fish. The commercial also claimed it was the best-selling fish sandwich in America. The marketing framed transparency and ingredient quality as reasons the Filet-O-Fish endured while other items disappeared.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]