"City officials say they want the float to be a marketing tool for the city. Once completed, it will feature some of San Francisco's most iconic landmarks. MORE: NFL, Bay Area Host Committee announce venues for Super Bowl 60 events Encouraging people who don't live here to come back to the City by the Bay and continue its post-pandemic recovery."
"But Friday's event wasn't just for potential visitors. Throughout the day, regular San Franciscans could come and help decorate parts of the float themselves. From an "S" and an "F," to even one of the Painted Ladies. "I let them know it's going to be on TV and as soon as they found that out they were like, okay, we got to get working," said Jimi Reid."
"Many people here say they like that the city is making them a special part of the process. And they're excited for their handiwork to be displayed in front of the world. "I've always watched the Rose Bowl parade growing up on the TV and so it's crazy that I can help contribute towards a float that I helped make," said Andrew de los Santos."
San Francisco will have its own float in the Rose Parade for the first time in almost 50 years. The float is intended as a marketing tool and will showcase iconic city landmarks to encourage visitors to return and aid post-pandemic recovery. Community members were invited to help decorate elements such as letters and a Painted Ladies model, creating local excitement and pride. Organizers and business groups described strong momentum during the holiday season and hope the parade appearance will sustain positive visitation and economic trends into 2026.
Read at ABC7 San Francisco
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