"Nike is definitely on another spectrum of footwear innovation. There are many uncanny concepts that the Swoosh brand has thrown at us over the years. Some, like the Air Max technology, have really revolutionized the way we perceive footwear comfort, while others, such as the self-lacing shoes, have not quite lived up to the expectations Nike had. Taking nothing away from the company's innovation-first stance, the company has been progressing with the vision to target every product at the recovery and performance of an athlete."
"Along those lines, Nike just recently launched the Project Amplify and the neuroscience-based footwear, which we are going to discuss in this article. The Project Amplify, which we have apprised you with previously, is the first powered pair of shoes for walking and running. It's created to help athletes of all stripes go "a bit faster and farther," with less effort. The neuroscience-based footwear is designed to augment the body and mind of the wearer before the game."
""What if you could enhance your pregame routine with mind-altering science?" This is exactly what Nike is asking on the product page of the two footwear: Mind 001 and Mind 002 (Men and Women sizes) designed under the Nike Mind platform. This new shoe is Nike's first neuroscience-based footwear, which is designed to tap into the mind and body connection of the wearer by activating the sensory receptors in the feet."
Nike continues to push footwear innovation with products aimed at athlete recovery and performance. Project Amplify is a powered shoe for walking and running designed to help athletes go a bit faster and farther with less effort. The Nike Mind platform includes Mind 001 and Mind 002, neuroscience-based shoes intended to augment body and mind before competition. Each Mind shoe uses 22 individually articulated nodes on the outsole that move up and down, pressing the foot like aquapuncture to activate sensory receptors. The nodal stimulation engages brain sensory areas to promote presence, focus, and a connected pregame or postgame routine.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]