Admit It, That Protein Shake Is Basically Soylent

"You can find Soylent-like drinks almost everywhere these days. Fairlife-a line of protein shakes that bills itself as "a satisfying way to get the nutrition you're looking for"-is so popular that it has become Coca-Cola's fastest-growing U.S. brand. One of its competitors, Huel, recently sold to Danone for $1 billion. You can buy nutrition drinks from Rebbl and Ogain and Koia and Oikos, along with many, many other companies whose names have the wrong number of vowels."

Soylent became associated with a tech-leaning lifestyle focused on eliminating everyday tasks like cooking and chewing. It offered a nutrient-dense slurry made from ingredients such as oat flour, maltodextrin, brown-rice protein, canola oil, fish oil, and sucralose for flavor masking. In the mid-2010s, it gained strong Silicon Valley support and reached a high valuation, but later sold for far less. The decline is attributed to inexperience and overly clever choices, and to arriving before the market was ready. Similar nutrition drinks became widespread, including Fairlife, Huel, and many other brands, making Soylent’s novelty less distinctive.

Read at The Atlantic