Chipotle's CEO says customers can just ask for extra food. I put it to the test.
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Chipotle's CEO says customers can just ask for extra food. I put it to the test.
""Abundance," he added, "has always been our brand ethos, and it is still to this day: We serve big, beautiful bowls and burritos full stop, no questions asked." "If you want more, just ask the team member," Boatwright said in a clip that has since gone viral. "I promise you, there's never a team member on that line who's going to say no to you.""
"At all three locations, workers told me the same thing: Customers can ask for extra portions of non-premium ingredients like rice, beans, fajita veggies, corn salsa, cheese, and lettuce without being charged more. Protein, guacamole, and queso are different."
"The answer: It depends on what you're asking for, who's behind the counter, and how much food the store has left that day."
Chipotle CEO Scott Boatwright recently stated that customers should ask for extra portions, claiming the chain's brand ethos emphasizes abundance and that team members will never refuse such requests. A test of this claim at three California locations revealed inconsistent practices. Workers confirmed that non-premium ingredients like rice, beans, fajita vegetables, corn salsa, cheese, and lettuce can be requested in larger quantities at no extra charge. However, premium items including protein, guacamole, queso, and cilantro lime sauce incur additional costs. The actual experience depends on what is requested, which employee is serving, and current inventory levels at each location.
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