"The chain has $1.5 million in average unit volume and high single-digit comp growth, but Ginatta says they're still optimizing the model. Three new company-owned units are opening this year to fill out the Dallas market. By 2028, Bread Zeppelin plans to resume franchising with a proven model that attracts sophisticated, well-capitalized multi-unit operators."
Bread Zeppelin is reducing franchising activity for the next two years while focusing on company-owned growth. The salad chain, known for stuffing greens into hollowed-out baguettes, is declining most franchise requests to attract the right type of franchisee later. President Vincent Ginatta says the approach is long-term and that the brand still has work to prove. The target franchisees are those with experience and the capital to develop many units, and they want to see a more proven model. The chain reports $1.5 million average unit volume and high single-digit comparable sales growth, while continuing to optimize the model. Three company-owned units are opening to strengthen the Dallas market, with franchising planned to resume by 2028.
#franchising #restaurant-growth-strategy #company-owned-expansion #multi-unit-operators #restaurant-operations
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