"Numerous Football Associations have been hit by increased prices when buying World Cup tickets for their players' family and friends, with teams competing at the tournament affected by Fifa's dynamic pricing model. While Fifa offered all national associations that have qualified for the World Cup a six-week window to buy tickets at a fixed price after the draw in December, any requests for tickets from the end of January have been subject to what Fifa describes as adaptive pricing, with the cost rising for most matches."
"An executive at one national association said they had requested hundreds of additional tickets in recent weeks and have been surprised at the size of the bill. An executive at another association claimed the average cost of securing attendance at matches for their players' family and their guests has risen to about $3,000 (2,200) a ticket after extra purchases, a significant additional cost that will eat into their tournament funding."
"Fifa sources insisted the average cost of tickets bought by national associations is far lower than $3,000. In expectation of huge demand, Fifa opted to put World Cup tickets on sale in four phases in October, December, January and April before announcing an additional last-minute sales window. The main opportunity for national associations to buy tickets came after the World Cup draw in Washington on 5 December; prices have risen since then."
"Many national associations have privately expressed surprise by the price increases, although Fifa sources insist the terms and conditions of sale were made clear at the outset and that FAs who responded to their deadlines on time should not have experienced price rises. The English FA, for example, is understood to have bought all its tickets"
FIFA’s dynamic pricing model has led to higher ticket costs for national associations purchasing World Cup tickets for players’ family and friends. After the World Cup draw in December, associations had a six-week window to buy tickets at fixed prices. Requests made after late January were subject to adaptive pricing, with costs rising for most matches. Executives at multiple associations reported unexpectedly large bills after requesting additional tickets, with one citing an average cost of about $3,000 per ticket after extra purchases. FIFA sources stated the average cost for association purchases is far lower and said terms were clear, with price rises not expected for associations that met deadlines. FIFA sold tickets in multiple phases and later added a last-minute sales window.
Read at www.theguardian.com
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