"As I age, I have been doing more research on the boomer generation and their use of technology. During this research, I discovered that, as of 2025, around 30 million Americans aged 62 and older actively use social media, and a significant share are contributing as content creators or " granfluencers". Social Media Use Among Older Americans Recent data shows that about 45% of U.S. adults aged 65+ use social media platforms, while 73% of those aged 50-64 are active online."
"Content Creation and "Granfluencers" Among these older users, approximately 15-20% actively create and post original content such as videos, blogs, or product recommendations - rather than only consuming media. That equates to roughly 9-12 million content creators aged 62 or older in the U.S. There is no precise global count of content creators over age 62 living outside the U.S. Still, experts agree that older creators are a growing and significant presence on all major content platforms worldwide."
As of 2025, around 30 million Americans aged 62 and older actively use social media. About 45% of U.S. adults aged 65+ use social platforms, while 73% of those aged 50-64 are active online, combining to roughly 60-65 million Americans aged 62+. Approximately 15-20% of these older users create original content, equating to roughly 9-12 million U.S. content creators aged 62 or older. Older creators are a growing presence worldwide, with people over 50 making up about 20% of global social media users. Many senior influencers reside outside the U.S.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]