"In today's digital age, where every sport spins stories across screens, tennis still seems trapped in its old rhythm, struggling to embrace the pulse of modern content. Taylor Fritz and his girlfriend, Morgan Riddle. who began dating the American star in 2020 and turned her life as a tennis 'WAG' into a social media empire, recently sparked conversation by calling out the sport's rigid approach to online storytelling."
"A few days ago, digital creator Eliza Wastcoat ignited a conversation the sport has long avoided. In a passionate video, she called out tennis for disregarding "non-traditional forms of media coverage." That clip didn't just resonate with fans; it drew a supportive comment from Morgan Riddle herself, and a telling double-tap from Coco Gauff. The likes spoke loudly: even one of the sport's biggest young stars feels the frustration of content being policed."
Taylor Fritz and Morgan Riddle criticized tennis for maintaining a rigid approach to online storytelling. Morgan Riddle transformed her role as a tennis WAG into a social media enterprise. Digital creator Eliza Wastcoat called out tennis for disregarding "non-traditional forms of media coverage," drawing support from Riddle and a like from Coco Gauff. Coco Gauff views that tennis is not doing enough to leverage modern marketing and pop-culture momentum. Coco notes frequent encounters with unexpected celebrities and fans who discover tennis by accident. She emphasizes that Gen Z fan culture thrives on platforms like TikTok and that TikTok transcends traditional boundaries.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]