"At just 24 years old, Smith has become a recognizable face to the online home-cooking community, along with Gen Z as a whole. She's known for making intricate recipes from scratch, like homemade Cheez-It's for her kids, Vietnamese Pho when she's under the weather, elaborate five-course meals, and even homemade face wash for her model husband, Lucky Blue Smith. After years of regularly posting these mesmerizing videos on TikTok, Nara has now accrued over 12.2 million followers on the app."
"The peripheral route to persuasion is a marketing technique that relies on superficial cues to persuade viewers to do something, like buy a product. Superficial cues could be celebrity endorsements, physical attractiveness of the presenter, emotional appeals (watching a sad animal shelter PSA makes you want to go adopt a puppy), and other non-factual, yet compelling factors. As opposed to the central route to persuasion, which is facts-based, and helps to persuade viewers who are paying more attention,"
Nara Smith, a 24-year-old TikTok influencer and home-cook, released a Roasted Garlic Oil with Algae Cooking Club. Smith built a large following by posting intricate, from-scratch recipes and lifestyle content, amassing over 12.2 million followers. The product launch was supported by consistent online posting throughout her career and in the weeks before release. The marketing approach relied on peripheral persuasion cues like attractiveness, fame, and aesthetic appeal rather than dense factual information. The peripheral route suits TikTok users who prefer short, emotionally engaging content over detailed, fact-based messaging.
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