"LinkedIn is rolling out a couple of new analytics elements to help you measure your on-platform performance, with "Saves," which will give you data on how many people have bookmarked your post, and "Sends," which will show you how often your post was shared in a private message. As you can see in these example screens, now, within your "Engagements" data, you'll see both "Saves" and "Sends on LinkedIn" within your "Social engagement" tracking."
"Saves will show you how many people bookmarked your post in the app. Saves have become a more valuable indicator of engagement in social apps, as more people use bookmarks and similar tools to mark a post for reference. And now, you'll be able to track this element within your LinkedIn stats, which will give you more insight into what your audience finds valuable, and in fact, so valuable that they wanted to keep tabs on it."
LinkedIn is adding two analytics metrics, Saves and Sends, to the Engagements Social engagement tracking to help measure on-platform performance. Saves reports how many users bookmarked a post in the app. Sends reports how often a post was shared via private message. These metrics appear within Engagements alongside other social engagement measures and provide insight into what content audiences value and want to retain or share privately. Bookmarks have become a stronger engagement signal as users mark posts for reference. LinkedIn has also added profile viewers, followers gained from a post, custom button interactions, and other analytics tools.
Read at Social Media Today
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