"As regular SMT readers would know, every time Microsoft releases its quarterly update, it includes a brief note about LinkedIn's performance, and that short summary, invariably, is always some iteration of: Which can't be true, right? Surely LinkedIn's not seeing record levels of engagement every single quarter. But that's what LinkedIn, and parent company Microsoft have gone with in basically every quarterly update since Microsoft took over the professional social app."
"Our goal is to make engagement pods ineffective. We're continually improving our systems to spot suspicious patterns, flag posts that look artificially boosted, and limit their reach in the feed. We're also cracking down on third-party tools, like browser extensions or plug-ins, that enable this type of manipulation. Beyond that, we're reducing the number of low-quality posts, including clickbait, promotiona"
Microsoft made no mention of LinkedIn engagement statistics in its latest earnings update for the first time since 2018. Microsoft reported LinkedIn revenue increases of 10% and 9% in constant currency, driven by Marketing Solutions, while Talent Solutions was impacted by continued weakness in the hiring market. LinkedIn leadership supplied platform-specific engagement data separately. LinkedIn is executing measures to counter fake engagement, targeting engagement pods and third-party manipulation tools, improving detection of suspicious patterns, flagging artificially boosted posts, limiting their feed reach, and reducing low-quality content including clickbait.
Read at Social Media Today
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