"Roughly 99% of social media users don't post regularly. But that doesn't mean your personal branding will improve if you post more. Posting more is not the way to win influence online. It's boosting the impact of the posts you do make, says Vanessa Errecarte."
"Posting more is not the way to win influence online. It's boosting the impact of the posts you do make."
Roughly 99% of social media users do not post regularly. Posting more does not guarantee improved personal branding or greater influence online. Influence comes from increasing the impact of the posts that are actually made. The emphasis is on effectiveness rather than frequency. Marketing guidance centers on using social media to strengthen personal branding through higher-impact content and better outcomes from each post.
Read at Investor's Business Daily
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