"Facebook remains the world’s biggest social media platform with more than 3.1 billion monthly users, reflecting roughly 40% of the global population. The graphic highlights the world’s most popular social media platforms using 2026 data from Salesforce, which counts the number of monthly active users for each platform. The world’s largest social media platforms now rival countries in scale, with several apps serving more than one billion monthly users."
"Meta’s dominance extends well beyond Facebook, as it also owns runners-up Instagram and WhatsApp (both 3 billion). Meta acquired Instagram for just $1 billion in 2012, and acquired WhatsApp two years later for nearly $20 billion. Beyond the Big 3, Meta also owns Messenger (1 billion), another popular messaging app integrated with Facebook, as well as Threads (400 million), an Instagram offsh."
"Chinese-owned platforms TikTok, WeChat, and Douyin collectively reach over 4 billion users worldwide. The table lists the 15 most popular social media platforms worldwide alongside their owners and monthly active users. Facebook is popular with people of all ages, while Instagram has become especially popular among young adults and millennials."
Facebook is the largest social media platform with 3.1 billion monthly active users. Meta owns five of the world’s 15 largest social media platforms, including Facebook, Instagram, and WhatsApp. Instagram and WhatsApp each have around 3 billion monthly active users, and Meta also owns Messenger with about 1 billion and Threads with about 400 million. WhatsApp is the most widely used messaging app and is essential for communication in countries such as Brazil and India. Chinese-owned platforms TikTok, WeChat, and Douyin collectively reach over 4 billion users worldwide. Several platforms now operate at country-like scale, with multiple apps exceeding one billion monthly active users.
Read at Visual Capitalist
Unable to calculate read time
Collection
[
|
...
]