"Why Your LinkedIn Featured Section Is So Valuable Location. Location. Location. If your Featured section were an advertisement in a magazine or on a website, it would command a high price tag for the location. Think of it as your own Times Square billboard. Your Featured section sits sandwiched in between your About and Activity sections, well before your Experience. That means more people will see it."
"Your Featured section has approximately three times as much real estate as your About. That's because regardless of how long your About is, when someone is checking out your profile, they only see the first few lines. They need to click "see more" to see your entire About. Featured, on the other hand, shows your most prominent items up front with an easy scroll to see more."
The Featured section sits between the About and Activity sections, appearing before Experience so more visitors encounter it. The placement functions like a prime advertisement location, commanding attention akin to a Times Square billboard. The Featured area provides roughly three times the visible real estate compared with the About preview, avoiding hidden content behind 'see more.' The section prioritizes visuals and supports images and video, enabling concise, powerful storytelling and demonstrations of impact. The carousel format allows multiple items to be showcased and scrolled through. Many professionals underutilize Featured or fail to leverage its visual and placement advantages to reinforce personal brand and showcase wins.
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