"But, in September, it began publishing "The M Dash" directly on LinkedIn as a way to reach more audience members. M.M.LaFleur has since published 16 editions, with subject lines like "What I Wear to Work as a Studio Artist" and "How to Make Your Favorite Staples Feel New Again." M.M.LaFleur has also started posting polls on its LinkedIn page to interact more with its audience. A recent example is: "What is your biggest struggle when getting dressed this season?""
"M.M.LaFleur is finding LinkedIn a fitting place for this content, as its customers are active in the workforce and already spend time on the platform. In two months, "The M Dash" on LinkedIn has racked up more than 1,045 subscribers. What's more, since Aug. 1, page views to M.M.LaFleur's LinkedIn profile are up 266%. Meanwhile, for the same period, the brand's LinkedIn follower count is up 46%, reactions on its posts are up 488%, and comments on its posts are up 557%."
""We've started to think about all the arms of our organic content, and we realized this was very much a time for us to lean into LinkedIn," Maria Costa, M.M.LaFleur's director of brand and integrated marketing, told Modern Retail. "We didn't think of ourselves as playing in the LinkedIn influencer realm. But we have built out a whole other channel where we're sharing who we are.""
M.M.LaFleur moved its Substack newsletter "The M Dash" onto LinkedIn in September and published 16 editions with varied subject lines while adding interactive polls. The brand targeted LinkedIn because its customers are workforce-active users who already spend time on the platform. Within two months, the LinkedIn newsletter gained over 1,045 subscribers. Since Aug. 1, page views rose 266%, follower count increased 46%, reactions climbed 488%, and comments grew 557%. The brand expanded its organic content strategy on LinkedIn to create an additional channel for sharing brand identity and engaging audiences.
Read at Modern Retail
Unable to calculate read time
Collection
[
|
...
]