There's No Such Thing as Too Many LinkedIn Posts, Says a New Analysis of 2 Million of Them

"Everyone seems to agree. What once was a site for self-promotion and job searching has become a hive of AI-powered would-be influencers. So does that mean entrepreneurs looking to raise their profiles should buck the trend on LinkedIn and focus on quality over quantity? A huge analysis of more than two million LinkedIn posts now offers a definitive, data backed answer to how frequently to post on the platform. And AI slop haters aren't going to like it."

"Their content might be bland and ubiquitous, but influencers are still making real money churning out posts on LinkedIn. Fortune recently profiled one of them. Valerie Chapman is a 25-year-old who earns $10,000 a month and managed to quit her corporate job by switching her focus from TikTok to LinkedIn. Jame Jackson, the company's Community Segments Lead, claims Chapman is not an isolated example. "I have seen people be able to generate six figures plus off of three and 5000 followers," she told Essence."

"This ability to pull in real money through brand partnerships and courses, combined with an explosion of AI posting tools, has predictably led to a deluge of mediocre AI slop. A study done by AI-checker Originality AI last November found that more than half of all long form posts on the platform are created with AI. Clearly, many of those would-be Valerie Chapmans are leaning heavily on AI to power their frequent posting."

LinkedIn has shifted from a site for self-promotion and job searching to a hive of AI-powered would-be influencers. Influencers produce bland, ubiquitous posts but still monetize through brand partnerships and courses. Some creators, like Valerie Chapman, reportedly earn substantial monthly income and left corporate jobs after focusing on LinkedIn. A company lead noted examples of creators generating six-figure incomes with only a few thousand followers. An analysis of more than two million posts examined ideal posting frequency. A study by Originality AI found over half of long-form posts are AI-generated, fueling high-frequency, mediocre content.

Read at Inc