"Users with a public account will be able to mention Meta AI in a post or a reply to get more context. The feature is currenty in beta testing in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore. Meta told TechCrunch in an email that the feature is designed to help people get real-time context about trends and breaking stories, as well as receive recommendations, all within conversations."
"Now, users can mention Meta AI to ask questions like, “why are people talking about the World Cup this month?, “whose Met Gala looks are trending right now?” or “how are the Knicks doing in the playoffs?” Meta AI will then process the invocation and respond as a public reply authored by the @meta.ai account. Meta AI will respond in the language used in the post it was mentioned in."
"By integrating Meta AI into its platform, Threads is positioning itself as not just a destination for chatting about news and trends, but also a place where you can get information and recommendations without having to leave the app. The idea is similar to Grok's role on X, which is filled with posts of users asking the AI chatbot questions like “is this real?” or “explain this.”"
"Meta notes that if you want to see fewer Meta AI replies in your feed, you can mute @meta.ai, use the “Not interested” option on any Meta AI post, or hide a Meta AI reply that appears directly on your post. The company says it plans to learn from early feedback and will continue improving the experience before expanding it to more people."
Threads is beta-testing an integration with Meta AI that functions like an AI assistant invoked inside conversations. Users with public accounts can mention Meta AI in a post or reply to request additional context about trends and breaking stories, along with recommendations. The AI processes the invocation and responds as a public reply authored by @meta.ai. Responses are generated in the same language used in the original post. The feature is available in beta in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore. Meta says the goal is to provide real-time context and recommendations without leaving the app. Users can reduce visibility by muting @meta.ai, using “Not interested,” or hiding replies. Meta plans to improve based on early feedback before expanding access.
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