"Right now, the influencer economy runs on estimation and manual negotiation. Brands ship products or allocate spend with no guaranteed return. Creators receive gifted items they didn't ask for, or spend weeks negotiating deals for campaigns they could have activated in minutes."
"Both sides try to agree on value after the fact, deal by deal, negotiation by negotiation. The behaviour exists in fragments - creators are already trading influence for product and for paid partnerships."
The influencer economy currently operates on estimation and manual negotiation, resulting in unclear value for both brands and creators. Brands send products without guaranteed returns, while creators often engage in lengthy negotiations. The actual value of collaborations is only visible after campaigns conclude, leading to misalignments. Maria Arbalova emphasizes that both sides attempt to agree on value post-transaction, creating a fragmented system where influence is traded without a clear pricing mechanism.
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