"By late 2023 Aaron Powell had become disillusioned with Bunch Bikes, the electric cargo bicycle company he founded in 2017. Costs were rising, cash was scarce, and the supply chain was chaotic. He contemplated chucking it all, selling the business, and moving his family to Europe from his base in Texas. Then he reconsidered. Bunch Bikes had many positives, including a sense of purpose and meaning from improving customers' lives. So he stayed."
"I first saw the concept in Copenhagen in 2012. Cargo bikes are hugely popular in Denmark, Sweden, and the Netherlands, where cycling is central to daily life. Here in the U.S., far fewer people use bikes for everyday transport, but the potential market is enormous given the population. Awareness of cargo bikes remains low, even within the industry. Running a bike company over the past few years has been intense with the pandemic and supply chain chaos."
"We spent months exploring cities, hiring an immigration lawyer, and figuring out logistics. During the process, we realized that moving would mean leaving behind friends, family, and community. Our network here in Texas is meaningful. Starting over in a new country, always feeling culturally out of place, didn't feel worth it. We decided to stay and focus on making the most of our current life."
Aaron Powell founded Bunch Bikes in 2017 as an electric family cargo bike company based in Texas. The bikes carry pets, groceries, and up to six children with electric assistance. Cargo bikes are widely used in Denmark, Sweden, and the Netherlands, where cycling shapes daily life, while U.S. awareness remains low despite large market potential. The company faced pandemic-related intensity, rising costs, scarce cash, and chaotic supply chains by late 2023. Powell and his wife considered moving to the Netherlands and explored logistics, but opted to remain because of friends, family, and community ties and a continued sense of purpose.
Read at Practical Ecommerce
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