"In practice, that means a members-only, 24/7 workspace with call booths, a silent study room and unlimited coffee and stroopwafels for $129 a month. It's a value proposition that's proved popular at Switchyards' 33 locations across the country, including three Texas clubs that all saw memberships sell out on their opening days. It's also caught the eye of investors, who most recently pledged $5 million to help Switchyards achieve its goal of opening 200 clubs by 2029."
"But the company's success depends in part on whether remote and hybrid work, which has declined since surging during the pandemic, will stick around. Switchyards' most common members are remote and hybrid workers, according to senior marketing manager Brittany Lund. In the Houston area, the share of the workforce that worked from home dipped to 12% last year from 15.5% in 2021, according to the most recent census data, as employers increasingly enforced return-to-office policies."
Switchyards operates members-only, 24/7 neighborhood work clubs that mix coffee-shop ambiance with dedicated work amenities. Membership includes call booths, a silent study room, and unlimited coffee and stroopwafels for $129 a month. The company has 33 locations nationwide and saw memberships sell out at several Texas openings. Investors have pledged $5 million to support a goal of opening 200 clubs by 2029. Planned expansion includes multiple Houston clubs. The concept targets remote and hybrid workers, and business prospects depend partly on whether remote work levels remain elevated despite recent declines in some markets.
Read at Houston Chronicle
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