"Peacock announced on Monday that's launching two unscripted Bravo microdramas, which will stream on its app. These are vertical video series, with episodes around 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience. "Salon Confessionals with Madison LeCroy" will feature the "Southern Charm" star as she gives her clients a makeover while they tell her their most dramatic stories. "Campus Confidential: Miami" spotlights a group of college students including Georgia Gay, daughter of Heather Gay from "The Real Housewives of Salt Lake City.""
"According to Peacock, this marks the first time that a major U.S. streaming platform has produced microdramas - and it was bound to happen. First popularized in China, microdrama apps are poised to have a breakout year in the U.S. app market. According to the app intelligence firm Appfigures, ReelShort reached roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024; another leading app, DramaBox, made $276 million in gross consumer spending last year, more than doubling its 2024 numbers."
"Earlier this year, TikTok launched a standalone microdrama app called PineDrama. Another microdrama app run by Hollywood veterans called GammaTime raised $14 million in funding, including angel checks from Alexis Ohanian, Kris Jenner, and Kim Kardashian. Many of the existing microdrama apps, however, are putting out shows that are - how can we put it nicely? - terrible."
Peacock is launching two unscripted Bravo microdramas that will stream on its app. The series use vertical video and short episodes lasting about 60 to 90 seconds for quick, TikTok-like viewing. “Salon Confessionals with Madison LeCroy” features the “Southern Charm” star giving makeovers while clients share dramatic stories. “Campus Confidential: Miami” follows a group of college students, including Georgia Gay, daughter of Heather Gay from “The Real Housewives of Salt Lake City.” Peacock says this is the first time a major U.S. streaming platform has produced microdramas. Microdrama apps popularized in China are growing in the U.S., with major revenue gains reported for ReelShort and DramaBox, alongside new entrants like PineDrama and GammaTime.
Read at TechCrunch
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