"There are not many plaudits left for The Celebrity Traitors, which has delivered tension, crowd-pleasing ineptitude and the most famous fart in television history. Yet for all the show's achievements, one in particular a feat that TV executives across the globe have been desperate to deliver may stand out as the most impressive: it has got gen Z watching live TV."
"The overnight ratings for The Celebrity Traitors which measures the number of people watching live or later that evening on iPlayer reveal that more than half of the people aged between 16 and 24 viewing the show within that time slot watched every episode of The Celebrity Traitors as it was broadcast. The show's finale broke records. Its overnight average audience was more than 11 million, the biggest of the year and the biggest since the Gavin & Stacey special on Christmas Day."
The Celebrity Traitors attracted unusually strong live viewership among 16- to 24-year-olds, reversing expectations that under-25s have abandoned linear television. Overnight iPlayer and live measurements show more than half of viewers aged 16–24 in the time slot watched every episode as broadcast. The finale averaged over 11 million viewers, the largest overnight audience of the year and the biggest since the Gavin & Stacey special, with 81% of 16–24-year-olds watching linear TV in that slot tuning in. Producers and analysts are now examining whether the show's appeal to younger audiences can be reproduced or is an outlier.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]